What is Printing and Why is it
Important to Your Business?
Imagine a world without newspapers, without
books, without magazines, posters or flyers. Printing literally opened the
door to communication to millions of people around the world. It brought
nations together. In less than 50 years after the invention of the printing
press, fifteen million books had been flung into the world.
German inventor, Johannes Gutenberg, invented the printing press in 1440, which
was the beginning of the mechanized process that dominated the world of communication until the later part of the 20th century. With the addition of
thousands of ink colors, hundreds of paper choices, die cutting, and foil
stamping, creativity was unleashed on a massive level.
Print Brokers and Printing Choice
approximately 491,731 Printing & Publishing companies in the
United States, with more than 11,000 in Virginia alone. Many specialize in
various types of printing. Some print magazines and some print forms. Others
print, diecut and foil stamp all under one roof. Digital presses can
personalize each piece of mail. Web printers can print millions of copies at
lightening speed, bind, trim and wrap your printing project.
There is a printing process for just about every type of printable project and
because of this, price, quality and speed vary dramatically.
Enter the print broker. The primary goal for a print broker is to match a
printing project with a specific printer and their press capability. Print
brokers work on behalf of their client to select printers for competitive bids.
By using this method, a broker can save their client thousands of dollars
Printing is a manufacturing process. Printers can only complete projects based
on their press capabilities. Because of the competitive nature of the printing
business, and the fact that the market for printing is shrinking yearly, some
printers take on projects that do not economically fit their press
capabilities. This can lead to extra costs, missed deadlines and mistakes.
Print Brokers and Printing Price
It is not uncommon for printing prices to
range dramatically from one printer to another or from one town to the next.
All printers are provided with a guide for pricing for their equipment, but
these prices are not set in stone. This is where a print broker can help.
Most people shop for pricing when they buy a car.
They shop for pricing at the grocery store. Printing can be a very expensive
endeavor. It only makes sense to shop for pricing when you buy
printing. A print broker can help you find competitive prices.
Reasons for Using a Print Broker
- Connections to numerous printers
- An understanding of printing capabilities
- Fair and competitive price bids on all projects
- Represents the clients best interests
- Oversees all phases of a project
- Responsible for scheduling and deadlines
- Handles logistics and delivery
- Reviews blueline, color and online proofs
- Helps the client through all phases of a
- Buffer between the client and printing