Welcome to the September issue of "Marketing Matters," a free monthly e-newsletter with tips and ideas for marketing your business. In this issue, we introduce ChamberVideo, an online video directory - a unique new marketing tool for businesses.
What if a phone directory could talk to you? A directory like that would eliminate the guess work. Imagine a directory that actually enabled you to see and hear and get a feel for the person you are considering doing business with - a directory that could offer you an inside look into a business, from the comfort of your home.
That online directory is ChamberVideo.com™.
What is ChamberVideo?
ChamberVideo is an online video directory provided to member and non-member businesses of Chambers of Commerce. Instead of a basic phone book listing, each participating business on ChamberVideo.com has a landing page with a business video, phone numbers, email address, social media links, a business coupon and business keywords, as well as a written description of the business.
Rather than the consumer scouring the Internet for scattered websites for the type of business they need, ChamberVideo creates a hub, or online shopping center, that consumers can go to in order to compare businesses to each other and choose the one that best fits their needs. Through its trademark video "elevator pitches," ChamberVideo gives companies a face and a feel that consumers can relate to.
What is an elevator pitch?
An elevator pitch is a short summary of a product or service that you could communicate to someone in the time of an average elevator ride...about a minute.
According to Businessweek, the elevator pitch is "one of the most effective methods available to reach new buyers and clients with a winning message." As important and effective as an elevator pitch is, you might only run into someone with whom you can share it every once in a while. But, imagine being able to reach hundreds, even thousands of people with your elevator pitch in one location. ChamberVideo is a directory of online elevator pitches that potential customers can access 24/7/365.
Salene Kraemer of MAZURKRAEMER business law firm puts it this way: "If no one knows what you do, who you do it for and why you do it better, how can you expect to build your business?" Chambervideo.com™ provides you with the vehicle to tell potential customers exactly that information firsthand. It is the first ever, online video directory for Chambers of Commerce and their members.
You know your business better than anyone - ChamberVideo is unique because it allows you, the expert, to speak directly to consumers and tell them exactly what they need to know about your business.
Why join ChamberVideo?
1. ChamberVideo benefits businesses
- Search engine optimized (SEO) landing page
- Low cost online advertising
- Ability to sell directly to the consumer
- Discount coupon for your business
- Strength of a directory hub to increase visibility
- Consumers can share your information with friends
- Option for a customized enhanced video
2. ChamberVideo benefits consumers
Engaging videos that speak directly to the consumer
Ability to review businesses at their convenience
Searchable business content
All contact information and coupon in one spot
Meet the business owners upfront
3. ChamberVideo benefits the Chamber
Provides a new discount benefit for Chambers to chamber members
Encourages member participation in the Chamber
Provides members a local online marketing venue
Helps bring more business to the Chamber, which in turn, allows it to better serve it's members
4. ChamberVideo benefits the local community
- Keeps business in the community by highlighting LOCAL businesses
Participate in ChamberVideo Today
Have an existing video...great! We can upload your existing one minute business video and add you to the directory for $100 per year.
For as little as $150, here is what you get:
- Professional 1-minute video shoot with editing
- Your business content loaded to the directory
- "Watch Our Video" icon for your web page
- One PDF coupon upload - you provide the coupon, we upload it
- Three search keywords
- Video script template
- One year on the video directory!
Remember, Chamber Video is a revolutionary way to market your business. For more information, or to sign up to develop your video today, CLICK HERE.
If you are a Chamber of Commerce representative and would like to be able to offer this exciting new service to your Chamber members, contact John Brand at 540-341-0200 or Leslie VanSant at 540-270-0562.
To become a member of the Fauquier Chamber to receive half price on your video package, along with great member benefits, CLICK HERE.
Remember, when it comes to video, as well as web design, social media, advertising or printing, Marketing Matters. Contact Brand Design today at 540-341-0200 or visit us on the web at www.branddesign.com.
Visit Us at Booth #21
ChamberVideo will be exhibiting at the Fauquier Business & Home Expo at the Fauquier County Fairgrounds.
Wednesday September 12, 2012 from 4:00 PM to 7:00 PM EDT
DOOR PRIZES EVERY HOUR, ON THE HOUR - MOONBOUNCE
FREE FOOD & BEVERAGES - BEER & WINE GARDEN
Hottle and Associates
|Business video for Hottle and Associates|
|Business video for Foxfire Consulting.|
Top Notch Plumbing Service, Inc.
|Business video for Top Notch Plumbing.|
Click the image above to watch the Fauquier Chamber's video.
About Brand Design
Brand Design is a Warrenton, VA based advertising agency specializing in a variety of creative services including web design, branding, logo and corporate identity, trade show promotions, advertising, printing and mailing, direct mail, radio, TV and PR.